 P4PI Business Consultancy Web Site
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P4PI is a new startup company that provides a range of highly specialised business consultancy services for small to middle-size businesses in the North East of England. P4PI specialise in performance improvement for software and manufacturing companies by close involvement with the business to diagnose the underlying issues and then the intelligent adaption and application of well known quality improvement methodologies. |
Project Brief P4PI wanted an impressive web site to effectively market themselves at prospective customers searching for consultancy services. The web site needed to instantly communicate P4PI's business mission and the value they offered over the competition. This was important for capturing new business from clients browsing the internet and also backed up the business cards, which provided only basic contact information. I was responsible for the information architecture of this web site. I worked with P4PI to define the site objectives, profile the target customers, develop compelling metaphors, and produce site maps for the web designer implementing the web site. |
Testimonial"Karen took a disorganized stream of drivel and helped me organize it into a meaningful set of details. She was extremely patient, personable and a gentle yet persistent interviewer." Key BenefitsTurned a jumble of abstract thoughts and ideas into:
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Launch Date: May 2005 |